In part 1 of this story, I shared how we started the migration to subscriptions, and got to a stage where our customers could choose between two complete licensing options, i.e. they could buy either a perpetual license or a subscription. In this article I will explain why the European Union (EU) is practically going…Continue readingPerpetual licensing is unsustainable for most businesses
This story was initially published on LinkedIn, in July 2025. One year later, we stopped selling subscriptions to new customers, shifting our strategy entirely on to a subscription model. I will talk more about this in part 2 of this article. TLDR; it takes time and a lot of pricing tests, there is no easy…Continue readingMigrating from Perpetual licenses to Subscriptions – part 1
Everyone wants to have a chance to invest in the next Google, Facebook, or Coinbase. The success stories of these billion-dollar companies that we see in the media are driving more and more personal investors (I am talking about working middle-class folks – not professional fund managers) to place bets (startups investments) via various crowdsourcing…Continue readingIPOs vs Startup Investments for Middle-Class Folks
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What does a Product Manager do?
Code is the essence of every software product. But clients don’t buy code. All the clients actually want is a solution for their problem. Every developer and tester from the team adds their brick to the product. But, all their effort can be wasted if a clear objective is not defined and communicated. Defining the…Continue readingWhat does a Product Manager do?
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What’s the NEXT action?
Every time you feel stuck or you’re getting started working on a big project ask yourself this: What’s the next action? That’s all you need. Once you have a clear answer to this question focus on accomplishing that action and put everything else on hold. Of course, deciding the next action is much more complex,…Continue readingWhat’s the NEXT action?
Advanced Installer is the product our team has been working for over 15 years. This article talks about how I built our first marketing team, in 2019. Enjoy 😉 As a developer, you invest months, if not years, in turning an idea into a reality. When the time to launch comes, you expect the customers’…Continue readingHow I Built Our Marketing Team, 15 Years After Launching
Writing technical content: articles, user docs. A task dreaded by so many people, especially those building software products. It’s easy to forget that the docs are just as important as your code. Good documentation can mean the difference between average and great products. For some years now, I have been involved in creating content for…Continue readingGood technical writer – Bad technical writer
How do I fill in and sign a document in 3 simple steps? 1) Convert that document to PDF format. If the document is not already a PDF you can save it as a PDF as follows. For Word documents. Files -> Save As -> This PC -> select file type and give it a…Continue readingHow to Electronically Sign a PDF for Free
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Tips for remote work
Remote work is getting mainstream amid the coronavirus pandemic. If you haven’t been working remotely until now here are some tips that I try to apply, hopefully it will help you adapt easier. I will try to keep this simple and not go into hardcore practices from famous remote teams. Their practices are very good,…Continue readingTips for remote work
Entrepreneurs often think of their startup as their “baby”. I think a better analogy would be an “egg”. It’s extremely fragile, concentrated, it contains all the DNA that will define the foundation of the future (grown-up) company and you don’t know what it will look like until it hatches. How to Find Product Ideas I…Continue readingMaking Something People Want