In part 1 of this story, I shared how we started the migration to subscriptions, and got to a stage where our customers could choose between two complete licensing options, i.e. they could buy either a perpetual license or a subscription. In this article I will explain why the European Union (EU) is practically going…Continue readingPerpetual licensing is unsustainable for most businesses
Category: Sales
This story was initially published on LinkedIn, in July 2025. One year later, we stopped selling subscriptions to new customers, shifting our strategy entirely on to a subscription model. I will talk more about this in part 2 of this article. TLDR; it takes time and a lot of pricing tests, there is no easy…Continue readingMigrating from Perpetual licenses to Subscriptions – part 1