Entrepreneurship Marketing Remote Startup Writing

How I Built Our Marketing Team, 15 Years After Launching

Advanced Installer is the product our team has been working for over 15 years. This article talks about how I built our first marketing team, in 2019. Enjoy 😉 As a developer, you invest months, if not years, in turning an idea into a reality. When the time to launch comes, you expect the customers’…Continue readingHow I Built Our Marketing Team, 15 Years After Launching

Entrepreneurship Intrapreneurship Startup

Making Something People Want

Entrepreneurs often think of their startup as their “baby”. I think a better analogy would be an “egg”. It’s extremely fragile, concentrated, it contains all the DNA that will define the foundation of the future (grown-up) company and you don’t know what it will look like until it hatches. How to Find Product Ideas I…Continue readingMaking Something People Want

Education Entrepreneurship Productivity Startup

F11 – Step Into

The internet and the software running over it has redefined our global borders, especially from a business standpoint. Globalization gets a new meaning when we talk about internet businesses. All of a sudden the entire world opens up as a potential customer, competitor or employer.Continue readingF11 – Step Into


Finding the best time to learn and exercise

Continuous learning and exercising are among the most important things from my daily routine outside work, after family of course. I’ve tried many combinations to find the best time for learning and exercising while keeping a balance on my leisure and family time. I published this full story on Medium, before launching this blog: readingFinding the best time to learn and exercise

Entrepreneurship Marketing Startup

“Say NO” to paying users

Building software products means constantly listening to your users and iterating on the product by taking that user feedback, analyzing it and deciding which improvements will help your users the most. Obviously,those will be the features that will help your product grow too. I published this full story on Medium, before launching this dedicated blog: reading“Say NO” to paying users

Entrepreneurship Productivity Startup

Focus on Deep Work

Multitasking is not what our brain is optimized for. You might feel productive when jumping all day between tasks or answering all the questions you get from your colleagues, but you are NOT. Sitting down at the end of the day/week and analyzing what you actually accomplished will allow you to realize that, and hopefully…Continue readingFocus on Deep Work